Friday, January 25, 2013

Affordable Care Act/Exchange

Governor Brown yesterday filed a proclamation calling a Special Session January 28. The session will focus on implementation of the Affordable Care Act.

Small Business California will be watching this closely and working to make sure the voice of California small business gets heard.

This morning Colorado Public Radio came out with a piece saying that three nonprofit groups held discussions with 414 people in 8 regions of Colorado asking what they will need to shop on the Exchange[ In California it is called Cover California] . The feedback was that consumers know very little about insurance and will need a lot of customer support to use the Exchange. Few participants said they would be comfortable choosing a policy on their own.

For a while now we have heard that the Exchange would look like Travelocity in the purchase of airline tickets but it appears that it might actually look like Turbo Tax.

Some interesting results were that 162 of the participants said they would not trust insurance agents/brokers and only 47 said they would. The most trusted group were doctors with 138 saying they would trust them and 47 saying they wouldn’t.

What do you think? Who would you trust?

In the interest of full disclosure I have some interest in this being an insurance agent/broker .

Scott Hauge


Small Business California

2311 Taraval Street

San Francisco, CA 94116


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