Monday, November 14, 2016

Small Business Saturday - This Is Your Marketing Toolkit





I think all of you are aware of Small Business Saturday. Please see information on how to participate and get information about campaign.

Scott Hauge President
Small Business California 2311 Taraval Street
San Francisco, CA  94116
shauge@cal-insure.com 415-680-2188


Dear Scott,

WELCOME TO THE SMALL BUSINESS SATURDAY® TEAM

Thank you for being a Small Business Saturday Coalition Member! Over the past six years, Small Business Saturday has helped small business owners with their most pressing need — getting more customers. We want to make this our biggest and best year yet. We’ll be asking communities everywhere to show their love for small businesses on Nov 26.

As a Coalition Member, you can spread the word and create excitement leading up to the day by leveraging your brand reach and social media channels. We’ve made it easy to promote Small Business Saturday to your small business customers, consumers, and your employees with pre-made marketing materials and some creative thought starters below.

TIPS YOU CAN GIVE SMALL BUSINESS OWNERS
• Tell them to visit ShopSmall.com/GetReady to customize free downloadable marketing materials that can help attract more customers on Nov 26.
• Encourage them to engage their followers on social media.
• Direct them to your blog or website for content about making the most of the holiday shopping season.

IDEAS TO INVOLVE EVERYONE
• Employees: Motivate your community to #ShopSmall on Nov 26, Small Business Saturday.
• Consumers: Encourage consumers to #ShopSmall at small businesses in their communities.
• Communities: Spread the word that you support small business.

SHOP SMALL LOGOS
(Please note the white logos appear as white images on a white background in the attached links)

Shop Small
Blue File format: EPS
Blue File format: PNG
White File format: EPS
White File format: PNG

Small Business Saturday
Blue Small Business Saturday File Format: CMYK EPS
Blue Small Business Saturday File Format: RGB PNG
White Small Business Saturday File Format: CMYK EPS
White Small Business Saturday File Format: RGB PNG

Small Business Saturday w/American Express Branding
Blue Small Business Saturday American Express File Format: CMYK EPS
Blue Small Business Saturday American Express File Format: RGB PNG
White Small Business Saturday American Express File Format: CMYK EPS
White Small Business Saturday American Express File Format: RGB PNG

HANDOUTS
Distribute the Business Owner handouts to your small business customers and inspire them to participate and promote themselves with free downloadable marketing materials from ShopSmall.com. Or use the Consumer Handouts to remind consumers to show love for small businesses on Nov 26.
Consumer Handout
Consumer Handout with American Express Branding  
Business Owner Handout
Business Owner Handout American Express Branding

SHOW YOUR LOVE FOR SMALL BUSINESS
Use this heart to signify your support for small businesses. You can hang it up in your offices and give it to customers or employees.
Show Your Love For Small Business Heart

SOCIAL POSTS
Rally small businesses and consumers on Facebook, Twitter, and Instagram using provided templates.

“Get Ready”
Text
Image
Image w/ American Express Branding

“Save The Date”
Text
Image
Image w/American Express Branding

“Support”
Text
#1 Image
#1 Image w/American Express Branding
#2 Image
#2 Image w/American Express Branding
#3 Image
#3 Image w/American Express Branding

WEBSITE BANNERS
Display these banners on your online channels such as a website, blog, and Facebook page.
300x250
728x90
300x250 American Express Branding
728x90 American Express Branding

SAMPLE EMAILS
Use this email template and copy to encourage consumers to get out and show and small businesses to visit ShopSmall.com/GetReady where they can create free custom marketing materials to help attract customers on Nov 26.
Business Owner
Consumer/Employee

PRESS RELEASE
Get the word out about Small Business Saturday with this press release template.
Sample Press Release

MARKETING AND LOGO GUIDELINES
Please adhere to the Marketing and Logo Guidelines document. It outlines the rules for using Shop Small® and Small Business Saturday assets.
Marketing and Logo Guidelines

Assets are not to be altered (except as indicated) or used outside of their intended purpose.

Best regards,

Lynn Bunim
Small Business Saturday Coalition
lbunim@wipp.org; 415.434.4314 





1 comment:

best custom essay said...

It seems good post but due to space issue, unable to read it completely. Can you check your blog and re-post it?