"8 Million Strong and Voting!" Small business is the heart beat of the United States economy. This blog searches for issues and answers to helping small business survive and thrive in California and the United States.
Monday, November 14, 2016
Small Business Saturday - This Is Your Marketing Toolkit
I think all of
you are aware of Small Business Saturday. Please see information on how to
participate and get information about campaign.
Scott Hauge President
Small Business California 2311 Taraval Street
San Francisco, CA 94116 firstname.lastname@example.org 415-680-2188
WELCOME TO THE SMALL BUSINESS SATURDAY® TEAM
Thank you for being a Small Business Saturday Coalition Member! Over the
past six years, Small Business Saturday has helped small business owners
with their most pressing need — getting more customers. We want to make
this our biggest and best year yet. We’ll be asking communities everywhere
to show their love for small businesses on Nov 26.
As a Coalition Member, you can spread the word and create excitement
leading up to the day by leveraging your brand reach and social media
channels. We’ve made it easy to promote Small Business Saturday to your
small business customers, consumers, and your employees with pre-made
marketing materials and some creative thought starters below.
TIPS YOU CAN GIVE SMALL BUSINESS OWNERS
• Tell them to visit ShopSmall.com/GetReady to customize free downloadable
marketing materials that can help attract more customers on Nov 26.
• Encourage them to engage their followers on social media.
• Direct them to your blog or website for content about making the most of
the holiday shopping season.
IDEAS TO INVOLVE EVERYONE
• Employees: Motivate your community to #ShopSmall on Nov 26, Small
• Consumers: Encourage consumers to #ShopSmall at small businesses in their
• Communities: Spread the word that you support small business.
SHOP SMALL LOGOS
(Please note the white logos appear as white images on a white
background in the attached links)
SHOW YOUR LOVE FOR SMALL BUSINESS
Use this heart to signify your support for small businesses. You can hang
it up in your offices and give it to customers or employees. Show Your Love For Small Business Heart
Rally small businesses and consumers on Facebook, Twitter, and Instagram
using provided templates.
Use this email template and copy to encourage consumers to get out and show
and small businesses to visit ShopSmall.com/GetReady where they can create
free custom marketing materials to help attract customers on Nov 26. Business Owner Consumer/Employee
Get the word out about Small Business Saturday with this press release
template. Sample Press Release
MARKETING AND LOGO GUIDELINES
Please adhere to the Marketing and Logo Guidelines document. It outlines
the rules for using Shop Small® and Small Business Saturday assets. Marketing and Logo Guidelines
Assets are not to be altered (except as indicated) or used outside of their
Small Business California is a proactive, non-partisan business advocate whose only agenda is the well being of California’s 3.2 million small businesses. Working for all small businesses for a better business environment, SB-Cal is responsive to the needs of small business owners.
Section 6033(e) Notice and Disclaimer:
Small Business California engages in lobbying activities on behalf of its members. Approximately 35% of your dues contribution goes to support these lobbying activities, and, we believe, is not deductible as a business expense under Section 162(e) of the Internal Revenue Code. Please consult your own accountant or tax attorney.