I think all of
you are aware of Small Business Saturday. Please see information on how to
participate and get information about campaign.
Scott Hauge President
Small Business California 2311 Taraval Street
San Francisco, CA 94116
shauge@cal-insure.com 415-680-2188
Dear
Scott,
WELCOME TO THE SMALL BUSINESS SATURDAY® TEAM
Thank you for being a Small Business Saturday Coalition Member! Over the
past six years, Small Business Saturday has helped small business owners
with their most pressing need — getting more customers. We want to make
this our biggest and best year yet. We’ll be asking communities everywhere
to show their love for small businesses on Nov 26.
As a Coalition Member, you can spread the word and create excitement
leading up to the day by leveraging your brand reach and social media
channels. We’ve made it easy to promote Small Business Saturday to your
small business customers, consumers, and your employees with pre-made
marketing materials and some creative thought starters below.
TIPS YOU CAN GIVE SMALL BUSINESS OWNERS
• Tell them to visit ShopSmall.com/GetReady to customize free downloadable
marketing materials that can help attract more customers on Nov 26.
• Encourage them to engage their followers on social media.
• Direct them to your blog or website for content about making the most of
the holiday shopping season.
IDEAS TO INVOLVE EVERYONE
• Employees: Motivate your community to #ShopSmall on Nov 26, Small
Business Saturday.
• Consumers: Encourage consumers to #ShopSmall at small businesses in their
communities.
• Communities: Spread the word that you support small business.
SHOP SMALL LOGOS
(Please note the white logos appear as white images on a white
background in the attached links)
Shop Small
Blue File format: EPS
Blue File format: PNG
White File format: EPS
White File format: PNG
Small Business Saturday
Blue Small Business Saturday File Format: CMYK EPS
Blue Small Business Saturday File Format: RGB PNG
White Small Business Saturday File Format: CMYK EPS
White Small Business Saturday File Format: RGB PNG
Small Business Saturday w/American Express Branding
Blue Small Business Saturday American Express File
Format: CMYK EPS
Blue Small Business Saturday American Express File
Format: RGB PNG
White Small Business Saturday American Express File
Format: CMYK EPS
White Small Business Saturday American Express File
Format: RGB PNG
HANDOUTS
Distribute the Business Owner handouts to your small business customers and
inspire them to participate and promote themselves with free downloadable
marketing materials from ShopSmall.com. Or use the Consumer Handouts to
remind consumers to show love for small businesses on Nov 26.
Consumer Handout
Consumer Handout with American Express Branding
Business Owner Handout
Business Owner Handout American Express Branding
SHOW YOUR LOVE FOR SMALL BUSINESS
Use this heart to signify your support for small businesses. You can hang
it up in your offices and give it to customers or employees.
Show Your Love For Small Business Heart
SOCIAL POSTS
Rally small businesses and consumers on Facebook, Twitter, and Instagram
using provided templates.
“Get Ready”
Text
Image
Image w/ American Express Branding
“Save The Date”
Text
Image
Image w/American Express Branding
“Support”
Text
#1 Image
#1 Image w/American Express Branding
#2 Image
#2 Image w/American Express Branding
#3 Image
#3 Image w/American Express Branding
WEBSITE BANNERS
Display these banners on your online channels such as a website, blog, and
Facebook page.
300x250
728x90
300x250 American Express Branding
728x90 American Express Branding
SAMPLE EMAILS
Use this email template and copy to encourage consumers to get out and show
and small businesses to visit ShopSmall.com/GetReady where they can create
free custom marketing materials to help attract customers on Nov 26.
Business Owner
Consumer/Employee
PRESS RELEASE
Get the word out about Small Business Saturday with this press release
template.
Sample Press Release
MARKETING AND LOGO GUIDELINES
Please adhere to the Marketing and Logo Guidelines document. It outlines
the rules for using Shop Small® and Small Business Saturday assets.
Marketing and Logo Guidelines
Assets are not to be altered (except as indicated) or used outside of their
intended purpose.
Best regards,
Lynn Bunim
Small Business Saturday Coalition
lbunim@wipp.org;
415.434.4314